Evolve is a health-tech startup that claims to be on a mission to make mental health safe, simple, and joyful! The Evolve app and its proprietary interface help users improve their mental well-being through interactive content based on Cognitive Behavioural Therapy (CBT). The app currently has close to 100,000 users from across the world. The app’s founder Anshul Kamath began his career in London, working in Finance, following which he moved back to India to work in the startup ecosystem. After being diagnosed with a chronic autoimmune disease, he realized the importance of managing his own mental health and the severity of mental health as a problem in general. Since then, he has dedicated the next phase of his life to solving this problem. Kamath has facilitated workshops for thousands of individuals collaborating with psychologists and other experts. In 2020, he founded Evolve to make mental health a priority for millions across the globe.
How did it feel to feature on Google Play’s Best of 2021 list in India?
Honestly, everyone on our team was extremely thrilled to be featured by Google Play in the Best of 2021 list. It validated a lot of hard work we put in throughout 2021 to build Evolve into a world-class mental health app.
For an early-stage tech startup like us, Google Play has played an immense role in catalysing our growth by recognizing us and giving us access to many potential users. Another aspect about Google Play we love is the data we have access to on the Developer Console to understand our audiences and conversion rates. We have run close to 60 A|B test experiments on the Play Store over the last 6 months. This has allowed us to understand our users much quicker and build a better product.
What do you think is the USP of your app that has helped you get here?
While our users experience Evolve as a virtual app, we have also worked with thousands of users in person – this is what sets us apart. Before starting Evolve, I regularly facilitated mental health and wellness workshops across India. Therefore, our user experience and content are designed to simulate the effectiveness of in-person therapy and coaching sessions. We have created an intimate and interactive experience that makes our users feel safe and open up to themselves. We often hear users telling us how they have been able to cry while using the app and work on deep-rooted issues they face in their everyday lives. Other users tell us how this is
as effective as …….